Architectural paper Through the Mists of Time

Power Without Coercion

Fra:.Uraniel Aldebaran
33°, 90°, 97°, 98° SIIEM, 99° Hon WAEO, K:.O:.A:.


From the Author

The research I wish to present to you has been the most challenging of all that I have ever attempted to complete within the framework of studying ethical and philosophical Freemasonry.

By its content, it is particularly relevant to the Ancient and Accepted Scottish Rite. In the process of progressing through the degrees of initiation, each of us encounters reflections of numerous ancient philosophers—not only Plato and his “Republic,” but also other thinkers who contemplated the nature of justice, the ideal organization of society, and the mechanisms of power. We also encounter historical examples in which power almost invariably was associated with coercion: Egyptian pharaohs built pyramids with the hands of slaves, Roman emperors relied on legions, medieval monarchs on chivalry, modern states on police and armies. Coercion seemed an inseparable element of any system of governance.

For a long time, I searched for such a model that would not remain merely an attractive theory, but would truly demonstrate viability in practice. And yet in the twentieth century, in a modest district of Brooklyn, there arose a phenomenon that revolutionized the very conception of power. It proved that something else was possible—not abstract and not utopian, but a genuinely working system, steadily operating in the realities of the modern world.

Although this movement is not an independent state, it represents an extraordinarily organized, large-scale, and cohesive community. In its structure and internal stability, it perhaps would have been capable of forming a full-fledged and stable state—while doing so without violence and coercion.

I do not know how sustainable this phenomenon will prove in the long-term perspective and, naturally, I call no one to anything. I myself am not a supporter of this movement, but I regard its existence and the results it has managed to achieve with deep respect.


Rabbi Menachem Mendel Schneerson created a global empire of influence without having a single soldier, not one policeman, not the slightest apparatus of coercion. Over forty-four years of leading the Chabad-Lubavitch movement, he built a network of more than five thousand centers in one hundred countries of the world, mobilized millions of followers, and created a system that continues to expand even thirty years after his death. At the same time, he never left his neighborhood, conducted no military campaigns, and used no forms of coercion.

Menachem Mendel Schneerson was born in 1902 in the Black Sea port of Nikolaev into a family of distinguished rabbis. His father, Levi Yitzchak Schneerson, was a renowned Talmudic scholar and authority in the field of Kabbalah. His mother, Chana Schneerson, came from a prestigious rabbinical family. Already in childhood, the future leader displayed extraordinary abilities, and by thirteen years of age was considered a prodigy in Torah study.

The uniqueness of Schneerson’s education lay in the combination of deep traditional Jewish learning with European secular education. After marrying Chaya Mushka, daughter of the sixth Lubavitcher Rebbe, in 1928, he moved to Berlin, where he studied mathematics, physics, and philosophy at the university. Later he recalled that he particularly valued the lectures of Erwin Schrödinger, one of the founders of quantum mechanics. Then followed years in Paris, where he received an engineering education and engaged in religious activity on behalf of his father-in-law.

Such a combination of deep religious tradition with modern scientific thinking formed a unique type of leader. Schneerson felt equally comfortable in discussing the subtleties of Kabbalistic texts and modern technologies, which allowed him to create a bridge between ancient wisdom and the needs of the modern world.

In 1941, fleeing the Nazi regime, Schneerson arrived in America. Here he headed three key organizations of the movement: Merkos L’Inyonei Chinuch, which dealt with education, Kehot, the publishing company, and Machne Israel, the social service. For ten years he prepared for leadership, studying American society and developing a strategy for the revival of Jewish life after the catastrophe of the Holocaust.

When the sixth Rebbe died in 1950, Schneerson long resisted accepting leadership of the movement. Only after a year, on January 10, 1951, did he agree to become the seventh Lubavitcher Rebbe. In his first speech, he pronounced words that defined his entire philosophy of leadership: “In Chabad it was always demanded that each person work on himself and not rely on the Rebbe. A person must himself transform the foolishness of materialism and the passion of the animal soul into holiness.”

These words marked a revolutionary approach to power. Instead of creating a system of dependence characteristic of traditional religious hierarchies, Schneerson built a model based on the personal responsibility of each participant. He refused to be a spiritual despot who makes decisions for his followers, and instead became a mentor who helps people develop their own capabilities.

The philosophical foundation of this approach became the Kabbalistic concept of tzimtzum—divine self-concealment and limitation. According to this teaching, true divine power manifests not through direct impact, but through self-limitation, creating space for the free choice of created beings. Schneerson applied this principle to leadership: the more a leader limits his direct intervention, the more space remains for the development of followers.

The central element of the system became the concept of shlichut—emissaryship. Schneerson transformed an ancient halakhic term denoting the appointment of a representative to perform certain functions into a revolutionary model of global leadership. Thousands of young couples received the status of shluchim—emissaries, and were sent to the most remote corners of the world to spread Jewish education and traditions.

The uniqueness of the shlichut system lay in the complete autonomy of its participants. Chabad centers received no funding from headquarters in Brooklyn and had to fully support themselves independently. Shluchim had absolute freedom in adapting teachings to local conditions. There existed no formal system of control or accountability to the center. Anyone could at any moment cease their activity without any consequences.

Such a model contradicted all principles of traditional management, where control is exercised from top to bottom through a system of supervision and punishments. However, paradoxically, it was precisely this freedom that created incredible devotion. People who freely chose to serve the Chabad mission demonstrated much greater dedication than those who were compelled to obey.

By the end of Schneerson’s life, more than three thousand families participated in the shlichut system, managing educational centers, synagogues, schools, and social programs on all continents. After his death in 1994, the number of shluchim not only did not decrease but continued to grow, reaching nearly seven thousand families at present.

Another key element of the system became the information strategy. Schneerson understood that in the modern world, influence is achieved not through physical coercion, but through control over information flows and the formation of worldview. He created an intellectual empire of such scale that alternatives to his teaching were simply not considered as viable.

The literary legacy of the Rebbe comprises more than four hundred volumes. Thirty-nine volumes of “Likkutei Sichos” contain his weekly discourses on the weekly Torah portions and Jewish holidays. Sixty-three volumes of “Torat Menachem” include transcripts of his public addresses. Thirty-three volumes of “Igrot Kodesh” collect his personal correspondence in Hebrew and Yiddish. Fifty volumes of “Sichos Kodesh” contain transcripts of addresses in Yiddish from 1950 to 1981.

This literary productivity was unprecedented in the history of religious leadership. Schneerson created an intellectual system that provided answers to any questions of modern life—from global political problems to personal family dilemmas. Every situation, every problem, every dilemma already had a ready solution in his teachings.

Particularly revolutionary were his commentaries on the medieval Torah commentary of Rabbi Rashi. In these discourses, Schneerson demonstrated virtuosic mastery of the entire preceding tradition of Jewish interpretation while simultaneously offering completely new interpretations. He quoted all previous commentators, explained the inadequacies of their approaches, and then offered a solution that often connected intellectual analysis with mystical parallels and practical conclusions.

The main mechanism for maintaining power became farbrengens—multi-hour public addresses that Schneerson conducted on Sabbaths, holidays, and special occasions. These events represented a unique theater of spiritual power, where the Rebbe demonstrated his intellectual and spiritual superiority before thousands of gathered people.

Farbrengens could continue eight to ten hours without interruption. Schneerson spoke in Yiddish, but simultaneous translation into multiple languages was provided. In the enormous hall of the movement’s headquarters on Eastern Parkway gathered people of all ages and social strata—from simple workers to university professors, from beginners in studying Judaism to recognized rabbinical authorities.

The uniqueness of these gatherings lay in their interactivity. Schneerson did not simply read lectures but created a living dialogue with the audience. He could unexpectedly address a specific person in the hall, ask a question, request explanations, or give personal instructions. Such personal attention in the presence of thousands of people created a sense of special closeness with the leader.

But the real revolution occurred when these addresses began to be broadcast live. Schneerson became the first religious leader to fully utilize the possibilities of modern communication technologies. Satellite broadcasts delivered his words to Chabad centers throughout the world. Cable television provided access to millions of viewers in North and South America. A special telephone system allowed centers in remote regions to listen to addresses in real time.

This technological innovation created the effect of global presence of a leader who physically never left Brooklyn. Followers in Australia or India could feel themselves direct participants in events occurring at movement headquarters. Broadcast times were coordinated with time zones so that the maximum number of people could participate in the events.

Parallel to public addresses, Schneerson maintained extensive personal correspondence. He wrote tens of thousands of letters to followers throughout the world, creating the illusion of personal closeness with each of the millions of movement participants. Each letter was individually composed and contained specific advice on the most diverse questions—from conducting business to raising children, from solving family problems to choosing a profession.

Particularly impressive was the correspondence with Jews of the Soviet Union, who addressed the Rebbe under code names due to the danger of religious persecution. They called Schneerson “Grandfather,” and he maintained contact with them through secret messengers. This underground communication network operated for decades, providing spiritual support to Jews behind the iron curtain.

The speed of responses created the impression of constant attention of the leader to the problems of each follower. People received detailed, personalized advice within several days or even hours after sending a letter. This was particularly amazing considering the volume of correspondence and the Rebbe’s occupation with other matters.

Another unique mechanism for maintaining contact with followers became the weekly ceremonies of distributing “dollars.” Every Sunday, thousands of people lined up in multi-hour queues to receive from Schneerson a one-dollar bill with a blessing to give it to charity. This simple procedure created physical contact with the leader, personal interaction in the form of brief exchange of words, symbolic connection through the dollar as material embodiment of blessing, and obligation to action through the necessity of giving the money to those in need.

Over the years of conducting this ceremony, the Rebbe personally met with hundreds of thousands of people. Many came from other countries specifically to receive a dollar and blessing. A unique network of personal connections was created, encompassing the entire world.

The psychological foundation of Schneerson’s power was built on the principle of “reverse psychology” of power. The more he refused traditional attributes of leadership, the stronger his influence became. He lived in an ordinary apartment without luxury, had no personal transportation or security, accepted no honorary titles, and accumulated no personal wealth. This asceticism of power created moral authority that made any coercion superfluous.

Repeatedly refusing formal leadership in the first year after his father-in-law’s death, constantly emphasizing the necessity of personal work by each follower, Schneerson created an effect of inaccessibility that only strengthened the desire to follow him. People saw in this a manifestation of his spiritual greatness—a leader who was so confident in his authority that he could allow himself complete freedom of subordinates.

A special role in the system was played by the messianic component. Schneerson never publicly declared himself the Messiah, but created an ideological system where this possibility was constantly implied. He regularly spoke about the proximity of the Messiah’s coming, called for actions to hasten redemption, and created an atmosphere of messianic expectation.

This generated emotional tension among followers—a sense of participation in historically significant events. Every action, every mitzvah, every act of kindness was viewed as a contribution to hastening the messianic era. Such ideology created powerful motivation for active work without the need for external coercion.

Many followers truly considered Schneerson the Messiah, especially in the last years of his life. When in 1992 he suffered a stroke and lost the ability to speak, a group of radical supporters began aggressively promoting the idea of his messiah-ship. Although movement leadership did not encourage such manifestations, they strengthened the charismatic aura of the leader.

The economic model of the movement was also revolutionary. Chabad functioned exclusively on voluntary donations, without any mandatory payments or taxes. Local centers completely supported themselves independently, often receiving support from successful businessmen among movement followers.

Schneerson developed a unique economic philosophy according to which material success was viewed as spiritual blessing, but on the condition of its use for higher purposes. This created powerful motivation for economic activity among followers. Many of them became successful entrepreneurs, directing a significant portion of profits to movement development.

By the end of the twentieth century, the movement collected about one hundred million dollars annually, creating a self-sustaining economic ecosystem. An informal global network was formed where Chabad entrepreneurs supported each other in business, creating additional incentives for participation in the movement.

Schneerson’s influence spread far beyond the Jewish community. Political leaders of the highest level turned to him for advice. President Richard Nixon wrote to the Rebbe in 1972: “Your devotion to the teachings of your faith has made the Lubavitch movement a treasure not only of the Jewish religion, but of all citizens.” President Gerald Ford noted in 1975: “Your efforts in the field of education have perpetuated a legacy that is a source of comfort and courage for many of our citizens.”

Israeli Prime Ministers Yitzhak Rabin, Menachem Begin, Yitzhak Shamir, Shimon Peres, and Benjamin Netanyahu came to the Rebbe. Members of Knesset, ministers and army generals, including Ariel Sharon, President Zalman Shazar and Foreign Minister Abba Eban also visited the Rebbe. Although they did not always agree with his views, they invariably returned for new consultations, recognizing his wisdom and understanding of global processes.

Congresswoman Shirley Chisholm, the first Black woman in the U.S. Congress, representing the district where Schneerson lived, told how the Rebbe helped her find meaning in her appointment to the agricultural committee, which she initially perceived as discrimination. He pointed out to her the problem of hunger in American cities and the possibility of using agricultural surpluses to solve it.

The influence on education was particularly significant. The U.S. Congress established an annual Education and Sharing Day in honor of Schneerson’s contribution to educational development. He emphasized the necessity of ensuring quality education for every child, regardless of religious or ethnic affiliation.

The technological innovations in religious communication introduced by Schneerson anticipated the modern digital revolution. As early as the 1990s, his followers were creating the first Jewish websites on the internet. The ChabadOne platform, launched in the early 2000s, allowed each Chabad center to have its own professional website integrated with a common management system.

This virtual empire functions as a single organism, where local centers can exchange resources, coordinate activities, and maintain contact with the central office. The system includes content management, donation processing, event planning, and communication with participants. Technical support operates around the clock in different time zones, ensuring uninterrupted network functioning.

The educational system of the movement was also innovative. For children of shluchim living in remote places without Jewish schools, the Nigri International Online School was created. This virtual school serves students from 379 cities in 71 countries of the world, operating in four time zones and offering instruction in several languages.

The school provides comprehensive Jewish education to children who would otherwise be deprived of such opportunity. The program includes both religious subjects and general educational disciplines. The use of modern technologies allows creating an interactive educational environment where children from different countries can communicate and learn together.

Schneerson’s death on June 12, 1994, placed the movement before an unprecedented challenge. He did not appoint a successor and left no instructions for managing the movement after his death. Many observers predicted the disintegration of the movement or a struggle for power between various factions.

However, the opposite occurred. The movement not only maintained unity but continued to expand. In the three decades after the Rebbe’s death, more than fifteen hundred new centers were founded. The number of shluchim increased from three thousand to nearly seven thousand families. Annual conferences of emissaries gather thousands of participants from around the world.

This phenomenon of power continuation after the leader’s death has no analogues in history. Usually charismatic movements either disintegrate after the founder’s death or transform into bureaucratic structures with new leadership. Chabad preserved its charismatic nature but without a living charismatic leader.

The mechanism of such continuation is based on several factors. First, a system of institutional memory was created where all answers and instructions of the Rebbe are systematized and available for consultation. Any new situation is examined through the prism of his previous statements. Second, management is carried out by a collective of senior students who worked with the Rebbe for decades and deeply absorbed his approaches. Third, many followers continue to believe in the spiritual presence of the Rebbe and his ability to guide the movement from the spiritual world.

Part of the followers developed faith that Schneerson did not die in the ordinary sense but simply concealed himself from physical perception while continuing to lead the movement. This group, known as meshichists, considers him the Messiah and awaits his imminent open return. Although the official leadership of the movement does not encourage such views, they create additional emotional motivation for many participants.

Another unique aspect is the practice of receiving “answers” through random opening of volumes of the Rebbe’s correspondence. Followers formulate a question and then arbitrarily open one of the thirty-three volumes of his letters, interpreting the found text as an answer to their request. This practice creates the illusion of continuing personal guidance.

Schneerson’s grave at Montefiore Cemetery in Queens became a pilgrimage site. Thousands of people annually come there for prayer and leaving notes with requests. The place received the name “Ohel” and is viewed as a kind of headquarters of the spiritual world from where the Rebbe continues to influence occurring events.

The influence of Schneerson’s model on modern leadership theories is difficult to overestimate. The concept of servant leadership, where the leader is viewed as a servant of the team rather than its master, became popular in the corporate world. The principles of transformational leadership based on inspiration through vision of the future and personal example are widely applied in organizational psychology.

The model of distributed management, where decisions are made autonomously at local levels within the framework of general ideology, is used in modern network organizations. Technologies for creating global communities through digital platforms were first tested precisely in Chabad.

However, Schneerson’s system also has limitations. Its dependence on exceptional qualities of the leader makes it difficult to reproduce. The question of scalability remains open—it is unclear whether such a model can work for large populations or more complex social systems.

Potential risks include the possibility of sectarian behavior, uncritical perception of the leader’s teachings, and suppression of dissent through social pressure. The absence of external control mechanisms can lead to abuses at the local level or distortion of original teachings.

Nevertheless, the system has demonstrated resistance to these risks. The openness of the movement to the outside world, emphasis on education and critical thinking, as well as the tradition of discussions and disputes in Jewish culture serve as natural safeguards against dogmatism.

Comparison with other religious systems shows the uniqueness of the Chabad model. The Vatican, despite the spiritual authority of the Pope, relies on formal hierarchy, canon law, and a system of punishments. Islamic religious organizations often use religious police to compel observance of norms. Protestant megachurches depend on the charisma of a specific pastor and often experience crisis after his departure.

Buddhist sanghas have monastic rules of vinaya, formal vows, and practice exclusion of violators. Chabad functions without formal vows, emphasizes lay participation, and does not practice exclusion of members.

In the political context, the model is also unique. Unlike political leaders, Schneerson never sought formal political power. He did not participate in elections, did not create political parties, and did not use state apparatus of coercion. However, his influence on political leaders was significant.

Theoretical analysis of Schneerson’s system within the framework of Weberian typology of power shows that it represents a hybrid form combining elements of all three classical types. From traditional authority it inherited reliance on religious tradition and dynastic origin. From rational-legal authority—systematized teaching and organizational structure. From charismatic authority—faith in exceptional qualities of the leader and his mission.

However, Schneerson’s system adds a fundamentally new element—complete rejection of coercion as the basis of power. This creates a fourth type of legitimate authority that can be called absolute spiritual authority without coercion. Such power is based exclusively on voluntary recognition of the moral and intellectual superiority of the leader.

The mechanism of legitimation in this system differs radically from traditional models. Instead of fear of punishment operates striving for spiritual growth. Instead of material incentives—search for meaning in life. Instead of social coercion—desire to belong to a community of like-minded people. Instead of external control—internal motivation for self-improvement.

The psychological foundation of such power is built on satisfying deep human needs. The need for meaning is satisfied through participation in the global mission of spiritual transformation of the world. The need for belonging is realized through inclusion in an international brotherhood of like-minded people. The need for self-realization is ensured by the possibility of creative application of teachings in various cultural contexts.

A special role in the system is played by the concept of chosenness not through superiority but through responsibility. Chabad teaching presents the Jewish people not as a master race but as a priest-people called to serve the spiritual development of all humanity. This inversion of the traditional idea of chosenness removes potential accusations of chauvinism and creates a moral foundation for universal mission.

Schneerson often emphasized that every people has its unique role in the divine plan. Non-Jews are called to observe seven commandments of the descendants of Noah, which ensure the foundations of just society. Jews bear additional responsibility for observing 613 commandments of the Torah, which gives them special spiritual possibilities but does not make them better than other peoples.

This universalist interpretation of particularist tradition allowed the Chabad movement to win sympathies far beyond the Jewish community. Many non-Jewish politicians, intellectuals, and public figures recognized Schneerson’s wisdom and moral authority, seeing in his teaching answers to universal human questions.

The global expansion of the movement occurred according to the model of cultural adaptation rather than cultural imperialism. Shluchim studied local languages and traditions, integrated into local communities, and served all residents regardless of religious affiliation. In many countries, Chabad centers became important elements of social infrastructure, providing educational, social, and humanitarian services to broad segments of the population.

In India, shluchim work not only with the local Jewish community but also with Israeli tourists, providing kosher food, religious services, and assistance in emergency situations. In Ukraine, Chabad centers became important centers of Jewish revival after the collapse of the Soviet Union. In Germany, they play a key role in restoring Jewish life after the Holocaust.

Particularly striking is the success of the movement in the former Soviet Union, where religion was suppressed for seventy years. Chief Rabbi of Russia Berel Lazar is a Chabad emissary and maintains warm relations with President Vladimir Putin. In Moscow operates the largest Jewish community center in Europe, built with support of Russian authorities.

The economic model of the movement also adapts to local conditions. In developed countries, Chabad centers receive support from wealthy businessmen of Jewish origin. In developing countries, they often function on minimal budgets, using creative approaches to program financing.

In many cases, local authorities support Chabad activities, recognizing their social value. Educational programs for children, assistance to the elderly, support for the poor, interfaith dialogue—all these directions of activity receive approval and support from local communities.

Technological innovations continue to play an important role in movement development. The COVID-19 pandemic accelerated the transition of many programs to online format. Virtual services, online lessons, digital holiday events allowed the movement to maintain contact with participants under conditions of lockdowns and movement restrictions.

The use of social networks, mobile applications, podcasts, and other digital platforms expanded the movement’s audience far beyond traditional participants. Youth programs actively use modern communication formats to attract the new generation.

The influence of the movement on contemporary Judaism is difficult to overestimate. Many ideas and practices first introduced by Chabad were subsequently adopted by other Jewish organizations. The concept of outreach—active attraction of unaffiliated Jews—became standard practice in the Jewish world. The use of modern technologies for religious education was also a pioneering achievement of Chabad.

The movement changed the attitude of Orthodox Judaism toward the modern world. Traditionally, Orthodox communities strove for isolation from secular society. Chabad demonstrated the possibility of active participation in modern life while preserving religious identity.

The influence on women in Orthodox Judaism was also significant. Although Chabad preserves traditional gender roles, women shluchot received unprecedented opportunities for religious leadership and public activity. Many of them became recognized authorities in Jewish education and community work.

Rebbetzin Chaya Mushka, Schneerson’s wife, served as a model for many women in the movement. Despite the fact that she rarely spoke publicly, her influence on her husband and the movement was significant. After her death in 1988, the role of women in Chabad continued to grow.

Chabad’s educational philosophy also influenced Jewish education in general. Integration of religious and secular subjects, use of modern pedagogical methods, individual approach to each student—all these principles were first systematically applied in Chabad schools.

The movement’s school network includes more than two thousand educational institutions around the world—from kindergartens to universities. Many graduates of these schools become leaders in various fields—from business and science to art and politics.

Social service remains an important aspect of movement activity. Programs for helping drug addiction victims, supporting prisoners, caring for the elderly, helping the disabled operate in dozens of countries. The Aleph Institute, created for work with prisoners, provides religious services and rehabilitation programs in prisons throughout America.

During crisis situations, Chabad centers often become coordination points for helping victims. After the September 11 attacks, hurricanes, earthquakes, and other disasters, shluchim organize evacuation, provide temporary housing, and coordinate humanitarian aid supplies.

The tragedy in Mumbai in 2008, when terrorists killed local shluchim Gavriel and Rivka Holtzberg, became a symbol of self-sacrifice for service to others. The international reaction to this tragedy showed how widely their work in helping Israeli tourists and the local Jewish community was recognized.

Interfaith dialogue is another important direction of activity. Schneerson emphasized the importance of cooperation with representatives of other religions in solving moral and social problems. Chabad centers participate in interfaith initiatives, poverty-fighting programs, and educational projects.

The influence on Israeli society is also noticeable. Although Schneerson never visited Israel, his teaching had significant impact on the religious and political life of the country. Many politicians consulted with him on questions of foreign policy and security.

Chabad’s position on territorial questions, based on Schneerson’s teaching that territorial concessions create security threats, influenced Israeli policy for decades. Although this position remains controversial, it reflects deep concern for the security of the Jewish people.

The charity system in Chabad is based on the principle of tzedakah—just distribution of resources. Every movement participant is obligated to allocate a certain portion of income to charity. These funds are used to support local programs and global initiatives.

Transparency of financial reporting ensures donor confidence. Regular publications show how donations are used, which programs are funded, and what results are achieved. The efficiency of fund use often exceeds indicators of large international charitable organizations.

The cultural influence of the movement manifests in music, literature, art. Hasidic melodies created or popularized by Chabad are performed far beyond religious communities. Movement literature is translated into dozens of languages and studied in universities as part of courses on religious studies and Jewish philosophy.

Artists inspired by Chabad teaching create works that are exhibited in prestigious galleries. The architecture of Chabad synagogues and community centers often combines traditional Jewish elements with modern design solutions.

Scientific research of the Chabad movement is conducted in leading universities worldwide. Anthropologists, sociologists, psychologists, political scientists study the phenomenon of a global religious movement that maintains unity while having cultural diversity. The results of these studies are applied in management theory, organizational psychology, international relations.

The future of the movement remains a subject of discussion among researchers. Will the system be able to continue functioning without a charismatic leader in the long term? How will the problem of succession be resolved in following generations? What challenges will further globalization and technological development create?

So far, all indicators point to continuing growth and development. New centers open every year, the number of participants increases, educational programs expand. The young generation of shluchim demonstrates no less devotion to the mission than their parents.

Adaptation to changing conditions occurs naturally without loss of basic principles. Use of new technologies, updating of educational methods, development of social programs—all this is carried out within the framework of philosophy laid down by Schneerson.

Critics of the movement point to the danger of leader idealization, possibility of dogmatic thinking, risk of isolation from the outside world. However, practice shows that the Chabad system demonstrates resistance to these risks thanks to emphasis on education, openness to the outside world, and tradition of critical analysis.

The phenomenon of Schneerson forces reconsideration of many established ideas about the nature of power, leadership, and social organization. He showed that it is possible to create a global system of influence based exclusively on moral authority and voluntary participation. He demonstrated that service can be a more effective tool of leadership than domination.

His system proved the viability of alternative forms of social organization based on spiritual values rather than material interests or coercion. It showed the possibility of combining deep religious tradition with modern technologies and management methods.

In an era of crisis of traditional institutions and search for new forms of global governance, the Chabad experience offers valuable lessons. Perhaps the future of humanity lies not in creating more perfect mechanisms of coercion, but in developing systems of voluntary cooperation based on common values and mutual respect.

The system of Menachem Mendel Schneerson will remain in history as proof that true power does not need coercion. It is based on such a degree of moral and intellectual superiority that alternatives to it are simply not considered as viable. This is power that liberates rather than enslaves, that inspires rather than suppresses, that serves rather than dominates.

Ultimately, the phenomenon of Schneerson represents a revolution in understanding the very nature of human relationships. He showed that people are capable of higher forms of social organization than those based on fear, greed, or coercion. He demonstrated the possibility of creating communities united by love, common ideals, and striving for world improvement.

This lesson remains relevant today, when humanity faces global challenges requiring new forms of cooperation and leadership. Perhaps it is precisely in the spiritual wisdom and practical experience of the Chabad movement that lie the keys to creating a more just, peaceful, and prosperous world for all.


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